- Promote the use of bicycles
- Campaign for safer cycling and better infrastructure
- Provide the best value service we can
- Help those who may not have the resourses or the faculties
- Be kind to the planet
- Create a community of very pleasant people who enjoy the freedom cycling provides
- Encourage self propelled wheeled activities not just cycling - scootering, skateboarding, roller blading
- Be understanding of peoples needs
- Have lots of fun
- Laugh